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My Networking Tips

Mar
5
3
As a finalist university student, I know how daunting networking can often be.
You want to impress the people you meet, so they hopefully consider you for (or refer you for) a job at their firm, but also don’t want your relative lack of knowledge and experience to portray a bad impression of yourself.

Then there’s the issue of how to stay in contact with them, and how to ensure they remember your name and face amongst the 50 other students they spoke to at the careers fair/networking event.

I am not the best person at networking by a long way, but I thought I’d summarise some of my tips for meeting people and maintaining the relationship.

Making a Good Impression

Most importantly, dress professionally. If you are not, it’ll stand out and is one of the first things someone will notice when you introduce yourself.

I’ve found it useful to have a concise “elevator pitch”, including who you are, what you currently do and what you are looking for, to avoid waffling (especially at busier events where you might have less opportunity to contribute to the conversation in groups).

Active listening is also important; even if you do not understand much of what is being discussed or the advice being given, showing that you are paying attention to the person is vital. I think that making eye contact and responding with genuine questions or snippets of your own experience is all that is needed, simple yet effective. Even just a little question or display of interest in something that somebody is passionate about talking about, and they tend to really appreciate it and talk further, and probably remember you. If you look bored or zoned out, it is much easier to be forgotten as just another face.

In my opinion, being genuine, personal and open is most important of all. Being able to build rapport with someone new is hard, but made easier when you reveal things you might not normally about yourself. It shows that you are an open and honest person, and good traits to have in a friend or colleague alike. Plus, you might find some common ground or shared interests to bond over, which helps with staying in touch later on.
Often attendees of networking events might have been forced to attend by their employer and not particularly want to be there, so are often grateful for a chat on a topic outside of their area of work!

Following Up

Before leaving, make sure to thank and say goodbye to whoever you met, and also ask if they are happy for you to contact them afterwards (a likely yes, as they are at a networking event, but good to check regardless).
I find a quick LinkedIn message the day after the most ideal timing: too soon (the same evening) as they don’t see the message or forget about it, and too late (a few days later) and they might have forgotten your face.

In the message, I find it useful to mention the following:
  • Where you met them (”Hi X, we met at event Y yesterday evening”) - When you message them in the future, they are reminded of how they met you, so less likely to forget who you are
  • Anything you bonded over (”Great chatting to you about Z”) - Serves as a reminder for you both about what you have in common, and an easy talking point to pick up the conversation again.
  • Express your desire to stay in touch (”Would love to stay in touch/grab a coffee next time I’m in your area”)
  • Offer to help if they ever need it (”Let me know if there’s ever anything I can do for you”) - There’s a chance you might want a favour from them in the future, so it’s worth letting them know that you’re happy to do a favour for them if they ever need it.
People are often bombarded with LinkedIn requests after networking events, but making your message high quality and personal maximises your chances that the person will read it and want to stay in contact with you.

Staying in Contact

This part is harder, especially if you are trying to stay in contact with a lot of people. If they post on LinkedIn regularly, then I’ve found that engaging with their posts is an easy way to keep in touch. If they don’t however, dropping a message every few months or so to maintain the relationship is important to ensure you are not forgotten. It could be anything from a simple “how are you doing?” to asking for a coffee, a little advice or their opinion on something.

Furthermore, if you see anyone in your network/on LinkedIn asking for help, don’t hesitate to offer your help or put them in touch with someone you know who can help! They’ll definitely appreciate it, and remember you for the gesture.

I’ve also found that having a spreadsheet helps. You can find templates online, but the general gist is that you keep track of how you met or know each person, and then can have a “date last contacted” column, making it easier to identify people you’ve not touched base with in a while and ensure they aren’t forgotten about.

Final Remarks

Most importantly though, just be genuine. People (in general) like helping people, and especially so if they like you. As long as you come across as a friendly and genuine person, there is no need to be stressed or nervous about networking. Just be yourself, and with time your professional networking will grow.


These are just my personal tips that I’ve gathered over time, I’m a long way from being a great networker!
I still find staying in contact with people I’ve met the hardest part of the process, in particular how to remain genuine while not seeming like I am wasting their time, especially if it’s a busy person.

I would love to hear other people’s thoughts on effective networking and how you approach it!
 
Great guide, I am sure that many students and young professionals will find it useful. Dressing professionally is key and some small details can ruin your image. For example, it is a very bad idea to wear a Hermès belt or a shirt with a huge Gucci logo if you are a second-year student applying for a summer internship while all analysts/associates wear normal clothes. You need to make a good impression indirectly during the conversation by asking smart questions and sharing relevant experiences.
On the matter of staying in contact, I would recommend avoiding trying too hard and making it obvious. I have an ex-classmate who constantly texts me, shares articles and asks me random questions. The problem is that he does that too frequently and with it with many people from his network. It becomes obvious that he is trying to get some benefits (information, job, extra income, etc) and can be a bit annoying.
It is a good idea to message people from time to time to keep the relationship alive and know when a person is no longer interested in maintaining the relationship (stops responding).
In my view, quality is much more important than quantity. It is better to build and maintain strong relationships with 10 people rather than having 100 "friends" that don't care much about you.
Finally, I have one practical advice. Invite a friend to join you at a networking event but avoid staying with him/her during the event. When you invite another person, you show that you value him/her and want to help him (make new contacts, learn new things, etc). However, you limit the opportunities for both of you if you stay together during the whole event. You can easily catch up after the event.
 
All good advice. When you work for a company, you will have a business card and pulling one out of your pocket and handing it over usually evokes the same response from the other party, ensuring that you have their contact details for later. I'm not sure of the correct protocol for this if you are a student, but it might be worth having personal cards printed (keep it simple - name, email, phone) so that you can do the same thing.
 
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